Riding FUNdamentals, produced for Boulder’s Growth Cycle, Inc., is an interactive CD-ROM that offers 66 Tips for Better Biking. With video-based content covering everything from riding position to how to fix a flat, the disc will be sold at independent bicycle dealers and given to customers who buy new bikes. The CD links to each individual retailers website, powered by SmartEtailing, giving viewers immediate access to localized information about where to ride and cycling events.

People Productions is Boulder County’s only full-service video and digital media production company, focusing on video and interactive CD-ROM, DVD and Web development. Started in 1984, People Productions supports many nonprofit causes and donates two percent of its earnings to worthwhile organizations serving the community.