This social network offers a space for people to connect and share their experiences with Cochlear implants. Hearing for the first time and learning to hear using these implants is a life-changing experience that need not occur alone. Implant recipients and those interested in implants can communicate, share, and learn from one another. Community members can learn of events in their local area and connect with one another not only virtually, but in reality as well.

Safety and privacy is of the utmost concern when developing a community around a medical brand. Taking this into consideration, there are robust features in place to protect these concerns. Parents can monitor their children's communications in the community. Negative content can be monitored through a powerful content filtering system.

Aside from the rewarding aspects of developing this brand community, it offers Cochlear business opportunities as well. An integrated e-commerce application provides numerous benefits for both Cochlear and its customers. Cochlear can place news, advertisements for new products, and coupons on their site to engage and reward members.