People Productions provided technical expertise and duplication services for 200 of Apple Computer's iPod Touch units for Gucci's Tattoo Heart campaign to benefit UNICEF. People Productions consulted on video and media formatting, mobile Safari Web-site optimization, and home screen links to the Gucci Web

A team from People Productions then loaded all of the media and prepared desktop icons and splash screen imagery. After media was loaded and all units had been verified, the iPod Touch units were repackaged, like new, and shipped ahead of schedule.