Cochlear, a global leader in implantable hearing solutions, wanted to give their sales reps a compelling tool to show the unique advantage of their dual microphone Zoom technology to hearing professionals.
We proposed an interactive HTML5 iBrochure. This cool new media goes way beyond print brochures to bring content alive. The Cochlear Zoom iBrochure includes a 3D product model that spins to highlight key features with the touch of a finger, interactive infographics to illustrate clinical data, video testimonials from professionals and patients, as well as a cutting edge app to interactively demonstrate the enhanced hearing the product offers.
Since FDA regulations require authentic demonstration rather than simulation of hearing results, our crew devised an innovative way to literally record sound through the sound processor of Cochlear’s system. Using the actual sound and video captured ‘in situ’, the app allows users to toggle between hearing the Zoom technology on and off.
Find out how we can combine interactive technology and video to tell your story.