sonal sigh, Author at People Productions

Insights Strategy

The hidden value of B2B webinars: content ripe for re-purposing

A webinar is exactly what will resonate with your target audience. Now, make sure you…

sonal sighMarch 25, 2025

Insights Strategy

Strategy and Messaging: The dynamic duo for engaging B2B communications

A messaging strategy is the starting point for effective communication in a company. It forms…

sonal sighMarch 14, 2025

Insights Sales Enablement

Power Up Your Sales Team With an Interactive Sales Playbook

Sales teams need every advantage they can get. To keep reps nimble, one of the…

sonal sighOctober 24, 2024

Insights Sales Enablement

Game on: Sales Training Meets Gamification at Medtronic

Game on: Sales Training Meets Gamification at Medtronic Compete with other users by sharing your…

sonal sighSeptember 11, 2024