Anatomy of a Successful Sales Video
Know your audience.
What’s the audience connection to your product or service? Who are you talking to? How do you want to make them feel? Knowing your audience is one of the biggest factors in determining your video’s creative direction.
Cut through the clutter.
What will trigger your audience? You want to know things that relate to them… Solve THEIR problems. Make a story that is memorable and engaging, not just bragging and full of features and benefits. Answer the “what’s in it for me” question for your audience.
Right message at the right time.
Where is your customer in their buying process? In the early stages, they want to know the big picture that you can answer their needs. Closer to the end of the buying process, a customer will want to know specifics. But, give them details too early and they won’t know why the specifics are important.
Have a clear call to action.
What do you want your audience to do? Where should they go next? Including a clear call to action can lead your audience right where you want them to be.