“Let’s run the numbers.” We’ve all heard this phrase. Understanding the numbers is critical to making the sale. Now, what if we helped sales reps bring that ROI to life right in the sales call?
Sales teams constantly seek innovative tools to stay ahead of competitors and differentiate their solutions. Return on Investment (ROI) calculator apps can be a game-changer in the sales process, simplifying complex financial spreadsheets and empowering reps to be more nimble during client discussions. Let’s see how an ROI app can make your team more successful.
Upgrading the classic ROI calculator
ROI apps have been around for years. Now, our team has improved on the tried-and-true Excel ROI calculator and added even more capabilities. We specialize in taking all the data and algorithms buried in intricate spreadsheets and using them to create nimble, easy-to-use tools for your sales team.
Key Improvements:
Intuitive Interface
We hide all the backend calculations and present a clean, intuitive interface. This allows sales reps to focus on gathering customer information without getting bogged down in complex formulas or clicking through tons of spreadsheet cells and tabs.
Streamlined Data Collection
The web app can be designed to guide sales reps through a series of simple questions or data entry fields, making it easy to collect all necessary information from the customer.
Powerful Calculations
While the interface is simple, the powerful calculations from your original spreadsheet continue to work behind the scenes, ensuring accurate and comprehensive results.
Lead Nurturing
The tool collects not just calculation-related data, but also the customer’s name, contact information, and other relevant details for use throughout the sales cycle.
CRM Integration
With lead capture in place, we can set up the system to automatically push this valuable data into Salesforce or another CRM of your choice. This seamless integration ensures that no lead falls through the cracks and that your sales team has all the information they need for follow-up.
Mobile-Friendly Design
Unlike cumbersome spreadsheets, these web apps can be designed to work smoothly on various devices, including smartphones and tablets, making them truly useful in the field.
Easy Updates
Adding new products? Ready to adjust your scenario formulas? We can quickly implement these changes on the back end without disrupting the user experience for your sales team. Your team will always have the latest version.
By evolving from spreadsheet to web app, your team can experience a significant leap in usability and efficiency. It empowers your sales reps with a professional, easy-to-use tool that not only performs complex calculations but also integrates smoothly with your existing sales and CRM processes. The result — a more effective sales process, improved data collection, and ultimately, a higher conversion rate.
User-friendly design
Are numbers not your strong suit? No problem. Sales reps who may not have a strong technical background will find our modern ROI calculators are intuitive and easy to use. They guide users through the process step-by-step, making it easy for anyone in the sales team to generate compelling financial insights.
ROI calculators can now utilize graphic elements to tell a more complete financial picture… Informational ‘Did you know’ pop-ups provide insights so your customers can learn about your company and products while the information is entered.
Personalize reports
By collecting data from the customer and their business, sales reps can generate customized reports or PDFs that show potential returns based on the customer’s situation. This personalization helps your prospect see the savings and how working with your company can be a benefit.
Sending these personalized PDF reports directly to the customer adds another opportunity to connect with a customer. Examining this customer information demonstrates thoroughness and attention to detail, which can influence the decision-making process in favor of your product or service.
User-friendly design
ROI calculators are designed to function seamlessly on both websites and mobile devices, working on PCs, Macs, Android devices, iPhones, iPads, and anything that can display a website. This flexibility ensures that sales reps can access and utilize these tools wherever they are – whether in the office, at a client site, or at a tradeshow.
ROI calculators can integrate smoothly with popular sales enablement platforms, like Showpad and others. This integration allows for a more cohesive sales approach, where ROI calculations become part of a larger, comprehensive sales strategy. With our expertise in multiple sales enablement platforms, we can help you get up and running fast.
Empowering customer champions
These calculators empower internal champions with compelling, customized data that’s ready to present to their colleagues and superiors. These tools are particularly effective in late-stage conversations when the sales rep may not be present to guide discussions, but the customer champion can present your solution, including the economic ROI case, to their administrators and purchasing team. This ability to “sell” on behalf of your company, even in your absence, can be the difference between closing a deal and losing out to a competitor.
Impact across the buyer’s journey
The versatility of ROI calculators makes them valuable at multiple touchpoints throughout the customer journey, from initial interest generation to final decision-making.
Unseating a competitor: Early-stage sales
In competitive situations, these tools can be instrumental in unseating incumbent providers. By clearly demonstrating superior returns or cost savings, sales teams can create doubt about a customer’s existing competitive solution and open the door for your team.
Sealing the deal: Late-stage decision making
ROI calculators shine in the late stages of the buyer’s journey, often serving as the final push to a purchase decision. After a prospect is well-informed about your product’s features and benefits, an ROI calculator can provide that last compelling piece of evidence they need. The conversations where your reps have gathered information to complete the ROI calculation also help explore deeper issues to ensure your company is a good fit. By inputting the prospect’s data, you can generate a personalized projection of the returns they can expect, transforming a hesitant prospect into a confident buyer. This tangible demonstration of value addresses the crucial question: “Is this investment worth it?”
One of the most significant benefits of using ROI calculators at this stage is their ability to shorten the sales cycle. By presenting use cases of how other companies have saved with your product, you provide social proof and concrete examples that can expedite the decision-making process. Whether it’s addressing concerns about implementation costs, time to value, or long-term benefits, a well-designed ROI calculator can provide clear, numbers-based answers. This data-driven approach builds confidence in the investment and positions your company as a strategic partner invested in the customer’s success rather than just another vendor.
Ready when you are
Your sales team may only sometimes have a data connection at a customer site or trade show. The offline capabilities of our ROI calculators stand out as a significant advantage. Sales reps can update charts and data without an internet connection, ensuring they’re never caught off-guard without an internet connection.
CRM synchronization and API integration
The ability to save information and synchronize it with CRM systems, like Salesforce or other databases, is invaluable. This feature ensures that no insights are lost and that all relevant data is captured for future reference, analysis, and product development.
Without getting too technical, we use APIs to connect the data in the ROI calculator to other systems, like CRMs. This enables teams to share information and more precisely tailor your pitch with the customer. Move customers through the sales funnel faster and with greater confidence in your relationship with the prospect.
Interactive charts bring data to life
Charts do an excellent job at bringing your data to life visually, providing strong insights that resonate with clients. With modern ROI calculators, no internet connection is needed to generate these visual representations. The charts are dynamically created and included in the report that can be sent to the client.
Reps can simply touch the interactive charts to bring up key information. This visual representation of data through charts and graphs makes complex information easily digestible, enhancing the overall impact of the sales pitch.
Support your product development
Beyond their immediate use in sales conversations, ROI calculators serve as valuable data collection tools. The first-person information that your team gathers in the field provides direct insights into all of your customers’ needs, priorities, and financial considerations.
This data is gold for sales teams looking to refine their approaches and for product development teams seeking to align their offerings more closely with market demands. By analyzing trends in the information, companies can make data-driven decisions to improve their products and sales strategies continually.
This collected information can be used for marketing. One of our clients used the ROI data to write white papers about the direction the industry was heading, providing thought leadership content for social media and blogs.
ROI calculators: A must-have in your sales arsenal
ROI calculators have evolved into sophisticated, multi-functional assets in the modern sales enablement toolkit. Their ability to simplify complex data, provide visualization, and function across various platforms makes them indispensable for sales teams aiming to stand out in a crowded marketplace.
ROI calculators have evolved into sophisticated, multi-functional assets in the modern sales enablement toolkit. Their ability to simplify complex data, provide visualization, and function across various platforms makes them indispensable for sales teams aiming to stand out in a crowded marketplace.
From empowering non-technical users to facilitating offline work and data synchronization, these tools address many common challenges faced by today’s sales teams. The strategic applications throughout the sales cycle, coupled with a role in continuous improvement through data collection, make ROI calculators mandatory for any organization serious about elevating its sales performance.
As the business landscape continues to evolve, ROI calculators, with their blend of user-friendly design and powerful analytical capabilities, are perfectly positioned to meet the growing need for demonstrating clear, quantifiable value to prospects.
Ready to power up your sales process?
Submit this form to schedule a consultation, or contact Don Poe directly at 303-449-6086.
