https://www.youtube.com/watch?v=ks_9nfFZBMw&list=PLqaxkLYv1quRtwqytAx7BvYydnT1VIGwp&index=3
Transform complex content into easy-to-understand, engaging videos and connect with your target audiences, from customers to employees to investors.
Drive B2B engagement with animated video
Looking for a way to communicate complex ideas in an engaging format? An animated video may be the best approach. Unlike traditional static content, animated videos can break through the clutter and grab the viewer’s attention with vibrant visuals and dynamic movement. Whether it’s 2D or 3D, with characters or motion graphics, animation combines the captivating appeal of visual storytelling with the flexibility to convey complex messages in a simple and engaging way. Our team of animators and designers will guide you step-by-step through the process to realize your vision.
A few of the many possibilities include:
- Motion graphics
- 2D animations
- 3D animations
- “Explainer” animations
- Medical animation
https://www.youtube.com/watch?v=HoCl7PVQ9sQ&list=PLqaxkLYv1quRtwqytAx7BvYydnT1VIGwp&index=4
2D animation keeps it simple
2D is what you might think of as traditional animation. It consists of flat images that move along a two-dimensional plane. Animated cartoons or infographic-style animations are good examples. There is a lot of room for creativity with 2D animation and it can be a simpler way to explain or represent complex information or tell a simple story. Typically, 2D animation is more economical than 3D animation because it takes less time and computer power to create.
https://www.youtube.com/watch?v=DwKqp7-8NiA&list=PLqaxkLYv1quRtwqytAx7BvYydnT1VIGwp&index=2
“Explainer” video animation demonstrates
Convey complex information so that it’s easy to understand and remember with an explainer video. These short, engaging videos use 2D or 3D animated text, icons, charts or other infographics to tell the story. They are a great way to introduce new concepts, demonstrate product features, highlight benefits, or guide users through a specific task. Our clients love explainer videos to capture audience attention, simplify complex topics, and increase viewer comprehension and engagement.
https://www.youtube.com/watch?v=w6C8KgpWaxk&list=PLqaxkLYv1quRtwqytAx7BvYydnT1VIGwp&index=2
3D animation goes in depth
Captivate your audience and bring your product or service to life with compelling, immersive 3D animation. 3D adds depth and realism by creating characters, objects, text or environments in 3 dimensional space. It’s a great way to showcase products by making them spin and move in space. 3D is also well-suited to creating hyper-realistic anatomy for medical animation or simulations.
The process of creating 3D animation often starts with a CAD file of your product, as well as pre-built models of characters or environments. Our animators then execute rigging, texturing, lighting, and rendering to produce the final animation. Along the way, we work closely with you to review at many checkpoints to ensure that everything is accurate and aligns with your vision.
https://www.youtube.com/watch?v=_9j13Zdvpvo&list=PLqaxkLYv1quRtwqytAx7BvYydnT1VIGwp
Medical animation
Promote a deeper understanding of complex medical concepts, procedures, and processes with animation. By combining scientific accuracy with artistic creativity, we create medical animation that helps both healthcare professionals and patients understand and remember how your products or services can benefit them. Our team uses 3D modeling, sophisticated animation software, and simulation techniques to develop medical animation that depicts anatomical structures, physiological functions, and disease mechanisms with remarkable detail and clarity. With our years of experience in medical marketing, we understand how to work hand-in-hand with your clinical teams to ensure accuracy and impact.
Why animated video works
Animated videos are captivating. They make an impact. The marketing firm Unbounce has shown that animated videos can increase conversion rates by 20%. One of our clients related that they saw conversions rise from about a 1.5% conversion rate to 30%! Research shows that four times as many clients would rather watch a video about a product than read about it. Why? Because 65% of humans are visual learners, and 90% of the information transmitted to the brain is visual. Plus, there are Search Engine Optimization (SEO) benefits for using video on your website.
Four steps to a successful animated video
A successful animation project begins with partnership. We take a thoughtful approach to ensure a smooth and successful collaboration.
We’ll begin with helping you define and articulate the project’s objectives, target audience, and budget.
With those parameters in hand, we’ll walk you through options for bringing your vision to life. Our team of creative copywriters and graphic designers meet with you to understand your goals and suggest different styles and techniques to fit your budget and brand
Then, we collaborate to develop detailed storyboards for review before the actual animation work begins. You will have the opportunity to review the script, storyboard and segments of the animation before we complete the whole project. Your feedback is important at every stage.
Last, we bring in voice-over talent, music, and sound effects to bring the animation to life.
All of these steps keep in mind your budget and timelines with regular check-ins and feedback sessions throughout the production process to ensure that your project stays on track and meets everyone’s expectations.
Ready to captivate your audience?
Schedule a quick informational call with our animation professionals to learn how we can bring your animated video to life.
