Harnessing the power of AI with intention
And just like that, it’s AI-mania.
Technology has the power to impact all of us in profound ways. From the internet to smartphones to virtual reality, we’ve seen significant advances over the years. At first, they seem like trendy toys. Then the lightbulb goes on, and the potential becomes apparent. In this way, the introduction of AI seems all too familiar. And if the past has taught us anything, it’s that mastering that potential early on can be critical.
As a creative agency with over 40 years under our belt, we are well-versed in the adoption of creative tools. Technology is our friend, and we’ve happily welcomed advances to help us bring stories to life, translate complex ideas, and enable sales teams to be successful. AI may be coming in hot, but let’s keep things in perspective. At its core, it’s a tool (albeit a powerful one) that we are dedicated to continuously exploring, training, and wielding to help our team (and our creative output for you) be more efficient and creative – just like technology has done for us in the past.
“We believe that AI can be a tool to enhance human creativity and productivity, not replace it.”
We welcome these AI tools and their ability to reduce the tedious and repetitive work in the creative process so that we can use that newfound time and bandwidth to focus on the creative work that we humans do so well. The work we create, as it always has, is original, verified and ownable.
Our core principles
We believe it’s important to be transparent about how we use AI.
We don’t feed proprietary information of any kind to public AI tools.
We use AI tools to conduct research, and generate content, images and ideas that serve as a starting point for an intentional creative development process.
The happy humans on our teams maintain oversight over all our work, which includes any AI-generated content.
We review, edit, and approve all content to meet high-quality standards.
We verify the accuracy of all content.
We protect client data by following established guidelines for secure data handling.
How can we help you use AI?
You feel there may be ways AI can help your team, and you can be sure your competitors are using AI, too. Our strategy and creative teams, along with our US-based developers, can create apps that will empower your team using these new AI tools in safe, standardized ways. Your team doesn’t have to be filled with AI experts. We handle that. We have created many AI apps that make it easy for anyone to use AI. Your team reaps the benefits of what AI can bring to creativity and process efficiency.
Never stop learning
AI’s moving fast. Blink, and another new AI tool has likely landed on your radar. Once you’ve dived into the AI pool, there is no going back, which is why we dedicate ongoing efforts to the discovery, testing and integration of these new tools. Just as we stay up to date on new creative software and development tools, we take the same approach toward continuous training and development of our AI skills and know-how.
With all this “newness” we can’t help but be struck by how much of our experience and expertise goes into our AI adoption. In so many ways, we approach this new technology the way we always have – with enthusiasm, moderation, and an eye toward excellence.
Ready to tap our team’s expertise?
Submit this form to schedule a consultation, or contact Don Poe directly at 303-449-6086.
