Putting on that headset and navigating a virtual reality operating room captured 100% of this target audience’s attention. Rather than listening to a sales pitch, they were immersed and learned about the product in a hands-on way. Nothing works better for helping customers experience this product outside of actually performing the surgery. Goal achieved.

Surgeons practicing to insert a needle at the right spot in a virtual setting.

To bring a sense of realism, we used a special 360-degree camera in a real operating room. To help people learn how to navigate in the VR world, we had an on-camera nurse/host talk people through the steps they needed to take. A virtual 3D patient was on the operating table. As this was gamified, we provided coaching and tips for the surgeons to place the needle in the proper place. What a great way to showcase the new technologies from Medtronic! Once the needle was in the right spot, the surgeon was able to view the needle inside the body by making the skin go see-through, and they could see the skeletal and nerve structures they had to navigate. This builds confidence in their surgical technique. 

Bridge the Geographical Gap

When your products are too large to lug to a conference or a client’s office, VR can bring them to your customer. Participate in conferences, product launches and team collaborations without the logistical challenges. VR replicates physical environments, offering an immersive experience that fosters better communication, improves productivity and reduces travel costs.

Instead of making people travel to your facility, VR can bring people together from around the world right at their own desks. Show your manufacturing facility or let people look around your new lab. Imagine your prospects in Brazil and Germany putting on VR headsets and virtually taking a tour of your facility.

Enhanced Training and Education
With VR

B2B organizations often deal with complex products and processes that require comprehensive training for their clients and employees. Virtual Reality can revolutionize training programs by simulating real-life scenarios and creating a risk-free environment for learning. Whether it’s training employees on intricate machinery or educating customers on product usage, VR offers a cost-effective and efficient solution.

Gamification for B2B Engagement

One of the best ways to help your customers learn about you is through games. Imagine a Jeopardy-style game or your key messaging and product benefits in a VR game. Get it right and hear the crowd cheer – and your customer learns about a new product in a highly memorable manner. They’ll be dragging other friends (and prospects) into your tradeshow booth.

Streamline Prototyping

By creating virtual prototypes, businesses can save time and costs associated with physical iterations. Stakeholders can evaluate and make changes to designs, improving efficiency and reducing time-to-market.

Immersive Product Demonstrations

Let your clients get their hands on your product virtually. VR allows them to experience products firsthand, virtually exploring their features and functionality. This enhances customer engagement, accelerates the sales cycle, and boosts conversion rates.

Ready to see how VR can help you meet your goals?

We’re all in to create your first (and next) VR experience. Contact us and we’ll put our best brains on it.

Want to learn more about AR?

Read about engaging with customers using augmented reality sales apps in our blog post Seeing is Believing: Making Augmented Reality, a Reality.

Your product, everywhere

If you have products you sell, AR can be invaluable. Your sales rep can walk into a client’s clean room and show the small amount of space needed for your latest innovation. There’s no need to drag large capital equipment around to trade shows. Just have your presenter on stage show a virtual version on the screen as they walk around the new device.

If you need to keep the competition from seeing your products, you can use AR to ensure that the image is only viewable when the camera can see a special image. For instance, you can send out a flyer to a customer, with directions to hold the card with the special image up to the AR tool on your website–this is similar to using a QR code. Then, the 3D image displays on the screen of your customer’s device. Your competition cannot launch the tool without the special card and image. This flyer or one-sheet approach can work as a brochure or have your sales rep use it as an intriguing ‘leave-behind’ that customers can use to educate other stakeholders in their organization. Best of all, it doesn’t require a download and is easy to launch.

See data in new ways

While AR is ideal to showcase new products, it’s also perfect to bring data to life in an engaging way. Charts and graphs can be mind-numbing, but when they are expanded with additional context and visuals, then your audience becomes involved and your message becomes memorable.

For instance, make a splash with your hurricane wind data set and walk through the hurricane to point out the eye of the storm.

Showing medical imagery can be larger than life using AR. Imagine showing an MRI or a CT scan of a patient, while you slide through the layers of the brain. Or show where a tumor in the lung is situated in a 3D rotating view. Even scanning electron microscopes can show each layer of the tissue – just a swipe of the finger and you can highlight each layer.

Transporting goods to customers can be complex. Coordinating movements and solving problems that deal with procurement, distribution and maintenance can be cumbersome to train new sales reps on and explain to customers. AR can show diverse shipping routes in an entirely new and unique way.

AR for product training

eLearning is another effective use for AR to help embed training with your teams or customers. Now your trainee can click a button to hide the shell of your product and see how it functions inside – all without having to alter an actual product. AR can even be embedded into a SCORM package in your LMS.

Your AR capability is waiting

AR uses your web camera and a simple website or small web app. Also, an AR tool can be hosted on the Apple or Android app stores, or placed in a sales enablement platform.

You don’t need to come to us with your AR plans fully finalized. Bring us your challenge or big idea and let our team help ideate and create a vision with you before we get into coding. Just supply your 3D model – or we can create a model for you. Creating an AR tool is a quick process. We are nimble and can get you up to speed quickly.

Our team is made up of highly experienced marketing and sales enablement strategists with seasoned designers, copywriters, video editors, animators, and a savvy development team. We have everything you need for your marketing and app projects to be a success.

Are you ready to make a memorable first impression? Let our team help you see how AR can be a powerful new tool in helping customers envision your products in their spaces. After all, seeing really is believing.

Want to know more? Read our virtual reality app case study.

Find out how a virtual reality sales app we created for medical device giant Medtronic educated clinicians on their surgical products at an important trade show.