Promega and Sales Enablement
Ann MacPhetridge – The highlight of my career
Promega provides breakthroughs in diabetes, research in autism, and aids in solving crimes through forensics. Researchers at companies like Moderna and Abbott, and even home Covid tests are powered by Promega technologies. In 2022, they started a new chapter with a major product launch and needed the right collaborator and tools to make it a success.
Promega turned to People Productions to support their biggest product release in years. Collaboratively and through several brainstorming sessions, key messaging was refined so the sales team could position this product against the goliath competitor. Ultimately, an interactive brochure was developed so the sales reps could be nimble in client meetings and showcase the features of the new product.
Ann MacPhetridge, Senior Global Commercialization Manager at Promega was inspired by working with People Productions. “Recognizing that we needed to have this experience in Showpad, it was critical that we worked with an agency that understood Showpad, that had experience with Showpad, and that could develop content that ran smoothly on Showpad. People Productions has been a wonderful partner to work with on this collaboration.”
”The analytics have been impressive with open rates 130% higher than industry averages — and 41% of asset views from customers.”Ann MacPhetridgeSenior Global Commercialization Manager at Promega
Since launch of the app, the analytics have been impressive with open rates 130% higher than industry averages — and 41% of asset views from customers. Ann MacPhetridge found this new sales approach to be very effective, stating “This has helped move people through the sales funnel where they were perhaps a lead. Now we can pre-qualify them and ensure they become an opportunity.”
Watch the video to hear about how this has been “the highlight of my career” for Ann MacPhetridge in developing this modern and effective way to connect with prospective clients.