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Seeing Is Believing:
Making Augmented Reality a Reality

By Insights, Sales Enablement

Seeing Is Believing:
Making Augmented Reality a Reality

Using AR to connect your products to your customers

Are your products tough to carry to a client’s office? Is it a challenge to show your products in an online call? Are they too sensitive to ship or take too long to set up? Now you can use augmented reality (AR) to easily show customers a 3D version of your product as though it is sitting right in front of you using your mobile phone/tablet.

In addition to showing your device in the customer’s space, AR allows you to click buttons or ‘hot spots’ that can be instrumental in helping a sales rep tell your product’s story. As an example, click a button to start an animation that illustrates the inner workings of your new product. A different hot spot can show a close up image or provide a PDF with more information.

This guided approach to selling helps engage with customers beyond a printed sell sheet or powerpoint presentation by giving it the perception of a physical presence. Clients can truly envision your product in their facility with AR.

Your product, everywhere

If you have products you sell, AR can be invaluable. Your sales rep can walk into a client’s clean room and show the small amount of space needed for your latest innovation. There’s no need to drag large capital equipment around to trade shows. Just have your presenter on stage show a virtual version on the screen as they walk around the new device.

If you need to keep the competition from seeing your products, you can use AR to ensure that the image is only viewable when the camera can see a special image. For instance, you can send out a flyer to a customer, with directions to hold the card with the special image up to the AR tool on your website–this is similar to using a QR code. Then, the 3D image displays on the screen of your customer’s device. Your competition cannot launch the tool without the special card and image. This flyer or one-sheet approach can work as a brochure or have your sales rep use it as an intriguing ‘leave-behind’ that customers can use to educate other stakeholders in their organization. Best of all, it doesn’t require a download and is easy to launch.

See data in new ways

While AR is ideal to showcase new products, it’s also perfect to bring data to life in an engaging way. Charts and graphs can be mind-numbing, but when they are expanded with additional context and visuals, then your audience becomes involved and your message becomes memorable.

For instance, make a splash with your hurricane wind data set and walk through the hurricane to point out the eye of the storm.

Showing medical imagery can be larger than life using AR. Imagine showing an MRI or a CT scan of a patient, while you slide through the layers of the brain. Or show where a tumor in the lung is situated in a 3D rotating view. Even scanning electron microscopes can show each layer of the tissue – just a swipe of the finger and you can highlight each layer.

Transporting goods to customers can be complex. Coordinating movements and solving problems that deal with procurement, distribution and maintenance can be cumbersome to train new sales reps on and explain to customers. AR can show diverse shipping routes in an entirely new and unique way.

AR for product training

eLearning is another effective use for AR to help embed training with your teams or customers. Now your trainee can click a button to hide the shell of your product and see how it functions inside – all without having to alter an actual product. AR can even be embedded into a SCORM package in your LMS.

Your AR capability is waiting

AR uses your web camera and a simple website or small web app. Also, an AR tool can be hosted on the Apple or Android app stores, or placed in a sales enablement platform.

You don’t need to come to us with your AR plans fully finalized. Bring us your challenge or big idea and let our team help ideate and create a vision with you before we get into coding. Just supply your 3D model – or we can create a model for you. Creating an AR tool is a quick process. We are nimble and can get you up to speed quickly.

Our team is made up of highly experienced marketing and sales enablement strategists with seasoned designers, copywriters, video editors, animators, and a savvy development team. We have everything you need for your marketing and app projects to be a success.

Are you ready to make a memorable first impression? Let our team help you see how AR can be a powerful new tool in helping customers envision your products in their spaces. After all, seeing really is believing.

Deliver your product virtually!

Schedule your free consultation now. Contact Don Poe at 303-449-6086 or don.poe@peopleproductions.com, or submit the form below.

    Case Study: Promega and Sales Enablement

    By Case Study, Insights, Sales Enablement

    Case Study:
    Promega and Sales Enablement

    Ann MacPhetridge – The highlight of my career

    Promega provides breakthroughs in diabetes, research in autism, and aids in solving crimes through forensics. Researchers at companies like Moderna and Abbott, and even home Covid tests are powered by Promega technologies. In 2022, they started a new chapter with a major product launch and needed the right collaborator and tools to make it a success.

    Promega turned to People Productions to support their biggest product release in years. Collaboratively and through several brainstorming sessions, key messaging was refined so the sales team could position this product against the goliath competitor. Ultimately, an interactive brochure was developed so the sales reps could be nimble in client meetings and showcase the features of the new product. 

    Ann MacPhetridge, Senior Global Commercialization Manager at Promega was inspired by working with People Productions. “Recognizing that we needed to have this experience in Showpad, it was critical that we worked with an agency that understood Showpad, that had experience with Showpad, and that could develop content that ran smoothly on Showpad. People Productions has been a wonderful partner to work with on this collaboration.”

    The analytics have been impressive with open rates 130% higher than industry averages — and 41% of asset views from customers.”

    Ann MacPhetridgeSenior Global Commercialization Manager at Promega

    Since launch of the app, the analytics have been impressive with open rates 130% higher than industry averages — and 41% of asset views from customers. Ann MacPhetridge found this new sales approach to be very effective, stating “This has helped move people through the sales funnel where they were perhaps a lead. Now we can pre-qualify them and ensure they become an opportunity.”

    Watch the video to hear about how this has been “the highlight of my career” for Ann MacPhetridge in developing this modern and effective way to connect with prospective clients. 

    Differentiate yourself with powerful storytelling.

    Schedule your free consultation now. Contact Don Poe at 303-449-6086 or don.poe@peopleproductions.com, or submit the form below.

      Case Study: Elevating PowerPoint for Sales Success

      By Insights, Sales Enablement

      Case Study: Elevating PowerPoint for Sales Success

      In the dynamic world of sales, presentations are often the make-or-break moment in sealing the deal. Crafting compelling, on-brand, and data-driven sales presentations is an art that can now be mastered effortlessly with our sales enablement Presentation Builder app.

      Our client needed to expedite a way to create new PowerPoint presentations that would make their training and sales pitches shine within the Showpad platform. In this case, they wanted the ability to extract essential slides from one or more of their multiple PowerPoint presentations and combine them into a unified cohesive presentation.

      Syncing with Sales Enablement Platforms

      Creating PowerPoint presentations within Showpad is a familiar process, our challenge was to enable users to consolidate specific slides from multiple PowerPoint presentations seamlessly within the Showpad platform, without the need to navigate out of Showpad. Our Presentation Builder app makes that possible.

      The Presentation Builder app operates seamlessly within the Showpad sales enablement platform. This app utilizes PowerPoint assets (both .ppt and pptx) that are available in Showpad, including MyFiles, Shared Spaces, and Collections. A user first identifies the slides that they want to extract from different PowerPoint presentations. Then they choose how to merge the selected slides into a single presentation. Showpad incorporates a built-in PowerPoint editing feature, allowing users to further customize the new deck.

      showpad logo, plus sign, powerpoint logo

      Our custom API delivers a seamless experience

      We developed a custom API that interacts with both the Showpad API and a third-party API to retain branding and formatting in the slides, while the sales reps can stay in Showpad the whole time using approved assets to create their new decks. In layman’s terms, this means we created new code to make different computer systems work together so reps can work easily and efficiently. 

      Sales enablement is a team effort. Our application facilitates collaborative editing and secure sharing, ensuring that the entire sales team can contribute their expertise to craft winning presentations. Discover how our app can revolutionize your sales presentations today.

      Differentiate yourself with powerful storytelling.

      Schedule your free consult now. Contact us: call 303-449-6086, email Don Poe, or submit the form below. Your request will be answered within one business day.

        Unlocking Success: A Medtronic Case Study

        By Case Study, Insights, Medical
        NICU website Hero Image

        There’s a distinct difference between storytelling and product marketing – just ask the NICU product team at Medtronic.

        With a broad portfolio of medical devices and surgical equipment, Medtronic came to us with the challenge of transitioning from talking about their products individually to introducing an area of care – in this case the neonatal intensive care unit (NICU) – and highlighting this suite of solutions designed for the tiniest patients.

        Medtronic looked to People Productions to collaboratively ideate how best to bring all the NICU products from across the companies’ business units into one cohesive story, while maintaining focus on the most important subject  — the patient. We started with a series of client working sessions to establish the messaging pillars and map the target audience’s journey for the area of care. We determined that sharing the stories of infants and their care teams facing complications in their early life were the best way to convey these messages. 

        The first and most crucial part of these stories was ensuring accurate medical scenarios. We partnered with NICU nurses, specialists, and product experts to develop scenarios based on real-life common complications for newborn patients that escalate to treatment. Next, it was time  to bring these stories to life.

        Capturing the emotion

        Our team knew we needed to start with beautiful, intimate, and medically accurate photography. These photos would highlight the stories across the campaign, including a website, digital marketing, emails, printed brochures, and training materials. 

        Because of the sensitive nature of staging a photoshoot in a real NICU during COVID, we built a custom studio set that included all the necessary medical products found in a NICU. Then, we found women who were about to give birth, and several 3-week old babies. To supplement, we scoured the internet to procure life-like anatomically correct silicone dolls for the shoot. Our crew took extra precautions to ensure the safety of our newborn models. Honestly, they might have been the easiest talent we have ever worked with, they slept right through the shoot!

        “The People Productions team exhibited an unparalleled level of professionalism, creativity, and dedication on the NICU website and campaign. They understood our vision and goals and their creative approach brought the stories of five newborn fighters to life. Their design was aligned with our brand identity but also brought an emotional tone to these stories.”

        Jennifer MaMedtronic Senior Principal Global Market Development Manager
        Unlocking Success: A Medtronic Case Study NICU Collage

        Creating a central hub

        The next step was to develop all the campaign pieces to showcase these stories and the Medtronic NICU solutions. The microsite served as a central hub to guide the customer through each story and each product associated with it.

        Training the sales team

        What is a beautiful marketing piece without a sales team who knows how to speak to it? A crucial part of this campaign’s success was the training deck and webinar for the Medtronic sales team. They were experienced in talking about their products in relation to their business unit, but needed additional training to be able to talk about the products as a portfolio of services offered by Medtronic.

        Powering up the lead generation

        With everything in place, it was time to engage lead generation tactics to push viewers to the website. Our team developed social media posts, digital ads, print materials, short videos, and tradeshow banners as part of the complete campaign.

        With a campaign this large, being able to measure its success is as important to us as it is to the clients. “Over a six-month time period, the marketing campaign resulted in a $1.8 million uplift in sales,” shared Jennifer Ma, Medtronic Senior Principal Global Market Development Manager.

        Our team has the experience to create a successful campaign for your company. From finding newborn talent to message development and photography to sales training – we are excited to develop the right creative solution for your campaign needs. Let’s get started.

        Differentiate yourself with powerful storytelling.

        Schedule your free consult now. Contact us: call 303-449-6086, email Don Poe, or submit the form below. Your request will be answered within one business day.