Connect With Customers Using the Power of Virtual Reality
VR is easier than you think, and many companies are using it in engaging ways in marketing and at trade shows. Today’s digital natives and rapidly changing technology are challenging marketers to find new, innovative ways to connect with customers and bring their stories to life. Enter virtual reality (VR). While you may associate VR with popular gaming platforms in the consumer market, its application in the B2B sector is loaded with potential.
Quick Look: Pelvic Health VR App
Our team recently created a VR app for Medtronic, the world’s largest medical device manufacturer. They needed to have a strong presence at their conference booth and engage with clinicians in a hands-on way that would educate them on how to evaluate a patient for their product.
The result? Surgeons were enthusiastic to speak with the people at the booth and exclaimed it was “the coolest thing” they experienced at the conference. Students were particularly excited, as they hadn’t learned this medical procedure and technical approach in their training yet. All of the participants were able to place a virtual needle in the patient, confirm placement and other key tasks virtually.
Putting on that headset and navigating a virtual reality operating room captured 100% of this target audience’s attention. Rather than listening to a sales pitch, they were immersed and learned about the product in a hands-on way. Nothing works better for helping customers experience this product outside of actually performing the surgery. Goal achieved.
Surgeons practicing to insert a needle at the right spot in a virtual setting.
To bring a sense of realism, we used a special 360-degree camera in a real operating room. To help people learn how to navigate in the VR world, we had an on-camera nurse/host talk people through the steps they needed to take. A virtual 3D patient was on the operating table. As this was gamified, we provided coaching and tips for the surgeons to place the needle in the proper place. What a great way to showcase the new technologies from Medtronic! Once the needle was in the right spot, the surgeon was able to view the needle inside the body by making the skin go see-through, and they could see the skeletal and nerve structures they had to navigate. This builds confidence in their surgical technique.
How can VR transform your next customer interaction?
Here are just a few ideas to spark your imagination.
Bridge the Geographical Gap
When your products are too large to lug to a conference or a client’s office, VR can bring them to your customer. Participate in conferences, product launches and team collaborations without the logistical challenges. VR replicates physical environments, offering an immersive experience that fosters better communication, improves productivity and reduces travel costs.
Instead of making people travel to your facility, VR can bring people together from around the world right at their own desks. Show your manufacturing facility or let people look around your new lab. Imagine your prospects in Brazil and Germany putting on VR headsets and virtually taking a tour of your facility.
Enhanced Training and Education
B2B organizations often deal with complex products and processes that require comprehensive training for their clients and employees. Virtual Reality can revolutionize training programs by simulating real-life scenarios and creating a risk-free environment for learning. Whether it’s training employees on intricate machinery or educating customers on product usage, VR offers a cost-effective and efficient solution.
Business Games
One of the best ways to help your customers learn about you is through games. Imagine a Jeopardy-style game or your key messaging and product benefits in a VR game. Get it right and hear the crowd cheer – and your customer learns about a new product in a highly memorable manner. They’ll be dragging other friends (and prospects) into your tradeshow booth.
Streamline Prototyping
By creating virtual prototypes, businesses can save time and costs associated with physical iterations. Stakeholders can evaluate and make changes to designs, improving efficiency and reducing time-to-market.
Immersive Product Demonstrations
Let your clients get their hands on your product virtually. VR allows them to experience products firsthand, virtually exploring their features and functionality. This enhances customer engagement, accelerates the sales cycle, and boosts conversion rates.
Ready to see how VR can help you meet your goals?
We’re all in to create your first (and next) VR experience. Contact us and we’ll put our best brains on it.
Augmented Reality
- Adds digital elements to a real-world setting
- Users control their presence in the real world
- Can be accessed with a smartphone or tablet without downloading any software
Virtual Reality
- Can exist in a real setting, such as an operating room or lab, or be in a computer-generated setting
- Users exist in the virtual system
- Requires a VR headset. We’ll walk you through the details!
Want to learn more about AR?
Click here for our blog post, Seeing is Believing: Making Augmented Reality, a Reality.
Deliver your product virtually!
Schedule your free consultation now. Contact Don Poe at 303-449-6086 or don.poe@peopleproductions.com, or submit the form below.
