Power Your Sales Enablement
Strategic content. Smarter organization. Measurable impact.
People Productions helps you unlock the full potential of Showpad.
Turn Up Your Showpad Success: Go Beyond Content Uploads
You’ve got Showpad. Great start! But are your reps maximizing it to drive more wins? Do you have the engagement you want? Are deal cycles shortening?
The three S’s: strategy, storytelling, and structure make all the difference. And that’s where People Productions shines. Our team can help ensure that Showpad becomes an extension of your sales process, not just a content library. From refining your content architecture to enabling adoption and measuring impact, we help your team use Showpad as a growth engine.
Ready to drive adoption with a Showpad platform that delivers?
Tap our team of pros and read about our proven platform launch process.
6 Strategic Sales Enablement Essentials
Map Content for Every Stage of the Buyer Journey
We map content (white papers, case studies, video, tools) to awareness, consideration, and decision phases and build Showpad experiences around them, for each of your target audiences.
Align tags with your targets
Align Internal Teams with Strategic Messaging
We create a Key Messaging Guide so marketing, sales, and leadership tell the same story. This is especially important when Showpad becomes your “source of truth.”
Set a foundation
Refresh and Repurpose Existing Content
Why reinvent? We take your webinars, PDFs, blog posts and reformat or repackage them to perform better in Showpad channels.
Work smarter
Create New Content to Fill Strategic Gaps
When your journey map reveals missing touchpoints, we help you close the loop by crafting content that moves your deals forward with Showpad delivery in mind. The result? A seamless buyer experience that feels relevant from first click to close.
Innovative content
Train Reps for Confident Conversations
It’s not just about uploading content – it’s about empowering your team to use it well. We create interactive, Showpad-based training programs that help reps internalize key messages, master talk tracks, and build confidence in every pitch. From microlearning modules to leadership-led video intros, we make sure training feels practical, relevant, and worth their time.
Gamify Training
Engage Reps with Meaningful Sales Tools
Beyond content, we embed tools like ROI calculators, persona-based pitch kits, battle cards, and scenario simulations — right inside Showpad to guide reps in decision conversations.
Engaging and Interactive Presentations
Go Beyond a Roll Out:
Cultivate Your Adoption
Launching Showpad is only half the battle. The real success lies in cultivation — making sure your team actually uses it, and that it meaningfully changes your sales process. Drawing from our “Cultivate” approach, here’s how we partner with you to ensure your Showpad rollout becomes a strategic growth lever and not a forgotten tool.
Cultivation Strategy Includes:
Leadership Messaging & Buy-in
Get everyone on board. We help your executives craft internal messages (video, email, town halls) to explain why Showpad matters, reinforce leadership support, and set expectations.
Roll‑out Storytelling (Not Just Training)
Don’t just train “how to use Showpad.” Tell them why it matters. We can help your reps see the impact it can have on deal velocity, consistency, upsell opportunities, and customer experience.
Phased Implementation & Feedback Loops
A successful implementation is critical to a positive experience. We deploy in stages, gather rep feedback via surveys and interviews, and feed that into iterative improvements.
Embedded Just-In-Time Training & Talk Tracks
When guidance is built in, reps feel supported. Within Showpad, we embed microtraining, guided flows, coaching prompts, and talk tracks to help them learn in the moment.
Analytics + Ongoing Optimization
If you’re not learning, you’re not growing. The same applies here. We monitor usage, content performance, adoption metrics, and rep feedback. Then use that insight to refine structures, content, and interface to improve ROI.
This cultivation mindset ensures Showpad becomes part of your sales DNA — not just a new tool to “train on and forget.”
Your New Power Partnership:
Showpad and People Productions
Our partnership helps you level up your sales enablement efforts. Here’s how:
What Showpad Does Best:
Content Distribution & Organization
Showpad lets you centralize your content, tag by persona/division, and push relevant assets to your team.
Seller Effectiveness (Coaching & Training)
You can assign learning paths, enable pitch coaching (e.g., PitchIQ), and track rep improvement.
Buyer Engagement & Shared Spaces
Shared Spaces allow reps and buyers to collaborate, comment, and co-navigate next steps.
Analytics & Insights
Showpad tracks engagement metrics, content performance, and usage trends so marketers and sales leaders can make data-driven decisions.
eOS® Operating System (Unified Platform)
Showpad’s eOS® brings together content, training, and coaching into a single experience, solving alignment pain points.
By leveraging each of these strengths in your Showpad build-out, we can optimize how your reps search, train, sell, and decide.
Partnership:
People Productions is proud to be a certified Showpad partner since 2015.
Why People Productions?
- 40+ years of storytelling, sales enablement, and digital strategy
- Deep experience optimizing Showpad setups, adoption, and content structures
- Proven process from launch to cultivation
- Cross-industry experience (tech, healthcare, industrial, B2B)
- Creative, data-driven team that blends messaging, design, and analytics
What We Build With Showpad
Showpad Tools & Use Cases:
- Interactive & persona-based playbooks
- Microtraining modules and reinforcement paths
- ROI & pricing calculators
- Shared Spaces for buyer collaboration
- Modular content bundles (e.g., pitch + appendix)
- Embedded coaching and talk‑track prompts
- Analytics dashboards to track adoption
Want to see real examples?
Explore our Digital Applications portfolio
Curious about deeper strategy topics or trends?
Our Insights Hub has case studies, thought leadership, and behind-the-scenes perspectives.
Insights
Migrating From Bigtincan or Brainshark? We’ve Got You.
Moving from Bigtincan doesn’t have to mean starting over. If you’ve been using Bigtincan or Brainshark, we’ll help you audit and adapt your existing content to align with Showpad’s structure and capabilities. From reorganizing assets to rethinking engagement strategies to making Showpad look and feel just how you want it to, we ensure a smooth transition — so your team gets up and running on Showpad with clarity and confidence.
Let’s Make Showpad Work for You
You bring the business challenge. We bring the strategy, narrative, and execution to turn Showpad into a revenue-driving asset. Whether you’re launching new, optimizing adoption, or reinventing your content pipeline — we’re ready to partner.
