INSIGHTS

Powerful Messaging Part 1 Image

Powerful Messaging Part 1: This is your Brain on Stories

A challenging task. A scary moment. Or embarrassing experience. We’ve all had those times where, afterward, we think “At least I got a good story out of it.” But what makes a story a good story?

Read More
Powerful Messaging Part 2 Image

Powerful Messaging Part 2: Who’s the Hero?

No matter how long or short it is, every successful story has three elements—a hero, a villain, and quest. Sounds great, right? But how does having a clear hero, villain, and quest apply to your products?

Read More
Powerful Messaging Part 3 Image

Powerful Messaging Part 3: The Golden Circle

We all can say what we do at our jobs. Most of us can say how we do it. But when it comes to why we’re doing, it gets a bit more complicated. So what is your company’s why?

Read More
Woman typing on her laptop late at night

Hire and Inspire Advocates

Your employees are often the first impression potential clients have of your company, and they’re the ones who can be the best advocates for your products or services. So how do you attract passionate, skilled employees?

Read More
Sales rep showing an interactive app

Empower Your Sales Team with a Sales Enablement App

You’ve built a brilliant product. But it won’t sell itself. That’s why you have your team of savvy, seasoned marketing and sales folk. But how do you make sure they have the resources and tools they need…

Read More
Man giving a video testimonial

Video Testimonials: Creating a Person to Person Connection

No matter the industry or product, we are influenced by others’ opinions. It’s how trust is built in B2B marketing. So how can you benefit from the opinions of the professionals who use your products…

Read More
Visiting canine at a patient's hospital room

Medical Marketing: A People to People Conversation

Staid, factual, and often boring. Compared to vibrant B2C marketing, B2B medical marketing can seem like the uptight, by-the-book chaperone at a high school dance—rigid and no fun.

Read More
Animated illustration of cervical implants

Conveying Complex Science with Animation

Creating a compelling way to explain what your technology or device does—and why it matters—is vital to your company and product’s success. The first rule of storytelling is to show, not tell…

Read More
Scientists working in a lab

Partnering to Promote our Medical + Scientific Community

People Productions loves working with medical and scientific companies in Colorado and throughout the world. That’s why we recently partnered with the Colorado BioScience Association (CBSA) Institute…

Read More
Focus on audience icon

Anatomy of a Successful Sales Video

What’s the audience connection to your product or service? Who are you talking to? How do you want to make them feel? Knowing your audience is one of the biggest factors in determining your video’s creative direction…

Read More
Top 10 Considerations for Choosing a Video Production Company

Top 10 Considerations for Choosing a Video Production Company

So, you want to make a video. Now the question is – how do you find the right people to make it? You want it to stand out, stay true to your brand, inspire and motivate…

Read More